Problem: The average high school student isn’t brand loyal to one particular brand of gum.
Stride: Playing with the “off the wall” and “humorous” style that high school students embody, position Stride Gum as a brand that encourages consumers to be memorable and crazy.
Stride: Playing with the “off the wall” and “humorous” style that high school students embody, position Stride Gum as a brand that encourages consumers to be memorable and crazy.
